Earth Day Spotlight: Louie Visits the National Museum of Scotland!

This Earth Day, we’re proud to finally share another exciting adventure with Louie…

A few weeks ago, Louie and the team from Look, It’s Louie set off on a 600-mile round trip to the National Museum of Scotland in Edinburgh. The mission? A photo press stunt for something truly special. While we had to keep things under wraps at the time, we can now officially reveal that Louie was invited to help launch the return of the incredible exhibition:

Monkeys: Our Primate Family

This groundbreaking exhibition showcases the lives of over 50 different primate species — from mighty gorillas to tiny mouse lemurs — and highlights the incredible diversity, intelligence, and behaviours of our closest relatives in the animal kingdom.

Using stunning taxidermy displays that capture lifelike behaviours rarely seen in the wild, this exhibition aims to educate, inspire, and raise awareness about the fragile habitats primates call home, and the global conservation efforts needed to protect them.

Having toured six countries and been seen by over half a million people, the exhibition has now returned to Edinburgh for its final run — and we’re honoured that Louie was invited to be part of such an important and impactful launch.

Why This Matters:

At Look, It’s Louie, our mission has always been about more than just entertainment. Louie is designed to start conversations, spark curiosity, and make people fall in love with the natural world — especially species under threat. On Earth Day, it feels especially meaningful to reflect on the role Louie plays in promoting compassion and conservation.

We’d like to say a huge thank you to the National Museum of Scotland for inviting Louie to be involved in such an inspiring project and helping, in a small way, to shine a light on the importance of protecting these beautiful animals and the forests they live in.

📍 If you're anywhere near Edinburgh, we highly recommend checking out Monkeys: Our Primate Family. It's a powerful and thought-provoking experience — and who knows, you might even spot a familiar fuzzy face in some of the press shots!